Who doesn't want great console games for free on a console that costs £65: But can it be true?
This week a new kind of console using the Android operating system asked the public to pledge money to help launch their project, via crowdfunding site Kickstarter.
Their target was to raise $950,000 in a month. They raised $2,236,299 in just one day.
That's some serious backing from gaming fans, but what's so different about the OUYA console? And why should you be interested?
The key here is the Android platform. If you have a smartphone that isn't an iPhone, chances are that it runs using this Google-owned operating system.
As it's open to almost anyone with a little knowhow to create apps and games from their bedroom, there's a huge range of content on offer and competition to get noticed drives a lot of games to be available free or close to it.
When it comes to consoles, opportunities to develop games and apps are not so open. Unless you're a big studio with a huge budget and team of high-paid hairy supergeeks, you're unlikely to get your games onto Xbox or PlayStation. This is part of the reason console games cost £40 or more.
Many argue that it's due to all that invested wonga on the line that so many new console games are uninspiring safe bets - endless first-person shooters, fourth, fifth or sixth entries in super successful series or big-selling movie spin-offs.
With a version of Android on the OUYA console that would allow high-quality games to be played on your HD TV, but made at a much lower cost, big studios like EA and Activision could end up developing games alongside indie studios and even amateurs.
The (big) hope is that you'd have an enormous range of far more unique and innovative games to choose from, completely free-to-play or at a fraction of the cost of today's console games. Not to mention ports of all your favourite Android games already out there.
With the console itself aiming to cost under $99 (£65 at current exchange rates), it's dreamland for game fans. Right?
Well, with 20,000 backers contributing over $2m in 24 hours (and more every minute), many people think so.
There are some concerns: the Android platform is not without its issues surrounding piracy and malware, and such an open platform naturally coughs up 50 woeful or broken games for every gem. How will OUYA regulate its game store?
And with the console so cheap and games made by anyone and everyone, how exactly are the makers of OUYA planning to make their money?