At E3 last week Ubisoft surprised everyone with the reveal of Watch Dogs, a brand-new high-tech action game due in 2013. Here's why you should be very excited about it.

It's a new franchise

Brand-new games that aren't sequels or spin-offs are rare at the moment, so the fact that Watch Dogs is something new automatically makes it stand out. The fact that it happens to feature a great plot built around personal data stored digitally makes it even more appealing.