The video games industry is more diverse than ever before, Infinity Ward creative strategist Robert Bowling has told MCV.
Commenting on the rise of the indie developer, Bowling said: "Games are definitely more diversified than they ever have been before, because you can have indie games that have tremendous success, which I think is a great thing. And I think that's what you want the industry to be, you don't want it to be a blockbuster-driven thing. You don't want any industry to be like that, you don't want movies, games or TV to be like that.
"I think now more than ever it's going to continue in that trend of growing on both ends of the spectrum, because you can have a game like Call of Duty that has 30 million people online, but then you can also have a Facebook game with the same number."
However, just because the industry is more diverse, Bowling says developers shouldn't be content with low end products.
"I don't think any developer would go into a game actively trying to make something which was second tier, but I think it's extremely important to put their personality into the game. You should take influence from everywhere in the industry, both inside and outside your genre. We do. And we are flattered when other people like something that we did," he concluded.
Infinity Ward's Call of Duty: Modern Warfare 3 hits stores worldwide on November 8.