EA's EURO 2012 DLC expansion for FIFA 12 will have a retail presence, the publisher has confirmed to Virgin Media - news that is likely to be good news for high-street retailers who normally lap up FIFA game sales.
When asked if there will be a retail presence for the expansion such as redeemable codes/branded points cards, an EA representative stated that "yes there will be". No further details could be offered at this time.
Previous international tournaments have seen their own retail game hit stores. The UEFA EURO 2012 DLC for FIFA 12 is due for release on April 24/25 and will cost £15.99 to download.